Moisture in the wall pushes paint off
Coatings fail from behind far more often than from the front. Wood siding that reads above roughly 15% moisture content will push a fresh film off as it dries, no matter how well it went on. In a climate that runs 75% relative humidity for months, substrate moisture is the default condition, not the exception.
This is why we meter before we prime, and why we will move a paint date rather than paint a wall that isn't ready.





